Why am I passionate about this?

I’ve been interested in medicine and how stories influence the decisions that people make for as long as I can remember. Watching family and friends make choices about their own healthcare was always fascinated to me and I was always curious as to why some narratives had more staying power than others. After getting my BA in history, I was lucky enough to talk to someone who suggested that I study folklore. I ended up with both a MA and PhD in folklore and became a professor who studies the intersection of folklore and how it affects the medical decisions we all make in our own lives and the lives of others. 


I wrote

The Kiss of Death: Contagion, Contamination, and Folklore

By Andrea Kitta,

Book cover of The Kiss of Death: Contagion, Contamination, and Folklore

What is my book about?

Disease is a social issue, not just a medical issue. Using examples of specific legends and rumors, The Kiss of…

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The books I picked & why

Book cover of Contagious: Cultures, Carriers, and the Outbreak Narrative

Andrea Kitta Why did I love this book?

This is an amazing book if you want to understand that disease isn’t just medical, it’s also cultural.

Contagious really describes how culture influences how we understand illness and how that affects treatment and care of individuals, including who we blame and how we understand risk.

People like to think of medicine and science as being detached and objective, but this book shows that simply isn’t true. 

By Priscilla Wald,

Why should I read it?

1 author picked Contagious as one of their favorite books, and they share why you should read it.

What is this book about?

How should we understand the fear and fascination elicited by the accounts of communicable disease outbreaks that proliferated, following the emergence of HIV, in scientific publications and the mainstream media? The repetition of particular characters, images, and story lines-of Patients Zero and superspreaders, hot zones and tenacious microbes-produced a formulaic narrative as they circulated through the media and were amplified in popular fiction and film. The "outbreak narrative" begins with the identification of an emerging infection, follows it through the global networks of contact and contagion, and ends with the epidemiological work that contains it. Priscilla Wald argues that we…


Book cover of Once Upon A Virus: AIDS Legends and Vernacular Risk Perception

Andrea Kitta Why did I love this book?

I may be a bit biased on this one since Dr. Goldstein is one of my mentors, but this book really shows the power that narrative has when it comes to understanding illness and assessing risk.

Once Upon a Virus very clearly helps us understand why looking at disease and illness from the standpoint of the community is so important. If we want to promote any type of health behavior or change, we must adapt to the specific community instead of expecting the community to change.

Listening to these stories is crucial for public health and I really wish more people would read this book and understand that!

By Diane Goldstein,

Why should I read it?

1 author picked Once Upon A Virus as one of their favorite books, and they share why you should read it.

What is this book about?

Once Upon a Virus explores how contemporary, or "urban," legends are indicators of culturally complex attitudes toward health and illness. Tracing the rich tradition of AIDS legends in relation to current scholarship on belief, Diane Goldstein shows how such stories not only articulate widespread perceptions of risk, health care, and health policy, they also influence official and scientific approaches to the disease and its management. Notions that appear in narratives of who gets AIDS, how and why, are indicators of broad issues involving health beliefs, concerns, and needs.


Book cover of Flexible Bodies: Tracking Immunity in American Culture from the Days of Polio to the Age of AIDS

Andrea Kitta Why did I love this book?

Emily Martin’s work was some of the first things I read when I wanted to understand how we understand medicine.

There’s such a gap between the health information we’re given and what we actually believe and Martin really covers how Americans have understood the concept of immunity and how we’re influenced by popular culture and the media.

This book is absolutely crucial for understanding both how we look at immunity and understanding how doctors are not free of bias. 

By Emily Martin,

Why should I read it?

1 author picked Flexible Bodies as one of their favorite books, and they share why you should read it.

What is this book about?

Argues that changing attitudes towards sickness and immunity are reflected in other views, such as the trend towards temporary employees who can be let go when no longer needed


Book cover of How to Have Theory in an Epidemic: Cultural Chronicles of AIDS

Andrea Kitta Why did I love this book?

When the pandemic first started and we learned that we would be teaching fully online, I snuck back into my office on campus to grab the books I knew that I would need during the pandemic. This was one of the first books I grabbed because I knew that I needed to reread it before I answered any questions about COVID.

Paula Treichler does an amazing job discussing how disease has an “epidemic of meanings” and how those meaning influence the decisions we make and how we treat others. This book clearly shows how some narratives take hold while others are obscured. 

By Paula A. Treichler,

Why should I read it?

1 author picked How to Have Theory in an Epidemic as one of their favorite books, and they share why you should read it.

What is this book about?

Paula A. Treichler has become a singularly important voice among the significant theorists on the AIDS crisis. Dissecting the cultural politics surrounding representations of HIV and AIDS, her work has altered the field of cultural studies by establishing medicine as a legitimate focus for cultural analysis. How to Have Theory in an Epidemic is a comprehensive collection of Treichler's related writings, including revised and updated essays from the 1980s and 1990s that present a sustained argument about the AIDS epidemic from a uniquely knowledgeable and interdisciplinary standpoint.
"AIDS is more than an epidemic disease," Treichler writes, "it is an epidemic…


Book cover of Folklore, Gender, and AIDS in Malawi: No Secret Under the Sun

Andrea Kitta Why did I love this book?

Women’s voices are often trivialized in healthcare and I’m willing to bet that most women have experienced some form of medicalized sexism while receiving healthcare (I know I have).

Anika Wilson does an amazing job of listening to women’s voices and their experiences in this book, highlighting how important rumors, legend, and gossip are to healthcare. 

By A. Wilson,

Why should I read it?

1 author picked Folklore, Gender, and AIDS in Malawi as one of their favorite books, and they share why you should read it.

What is this book about?

Informal folk narrative genres such as gossip, advice, rumor, and urban legends provide a unique lens through which to discern popular formations of gender conflict and AIDS beliefs. This is the first book on AIDS and gender in Africa to draw primarily on such narratives. By exploring tales of love medicine, gossip about romantic rivalries, rumors of mysterious new diseases, marital advice, and stories of rape, among others, it provides rich, personally grounded insights into the everyday struggles of people living in an era marked by social upheaval.


Explore my book 😀

The Kiss of Death: Contagion, Contamination, and Folklore

By Andrea Kitta,

Book cover of The Kiss of Death: Contagion, Contamination, and Folklore

What is my book about?

Disease is a social issue, not just a medical issue. Using examples of specific legends and rumors, The Kiss of Death explores the beliefs and practices that permeate notions of contagion and contamination. Author Andrea Kitta offers new insight into the nature of vernacular conceptions of health and sickness and how medical and scientific institutions can use cultural literacy to better meet their communities’ needs.

Using ethnographic, media, and narrative analysis, this book explores the vernacular explanatory models used in decisions concerning contagion to better understand the real fears, risks, concerns, and doubts of the public. Kitta explores immigration and patient zero, zombies and vampires, Slender Man, HPV, and the kiss of death legend, as well as systematic racism, homophobia, and misogyny in North American culture.

Book cover of Contagious: Cultures, Carriers, and the Outbreak Narrative
Book cover of Once Upon A Virus: AIDS Legends and Vernacular Risk Perception
Book cover of Flexible Bodies: Tracking Immunity in American Culture from the Days of Polio to the Age of AIDS

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Martin's 3 favorite reads in 2024

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Interested in HIV/AIDS, epidemics, and culture?

HIV/AIDS 70 books
Epidemics 50 books
Culture 124 books